Posted by: vagabondetteva | May 5, 2008

Knowing When Enough is Enough

by Rich Schefren

Most online entrepreneurs just like you either suffer from too little or way too much information: There simply is no in-between.

Where do you stand? How do you figure out which amount of information is “just right?”

Let’s begin with one of the biggest issues. I’m often asked by nervous entrepreneurs: When is “enough” information really enough?

I can’t tell you how many times I’ve heard this question from clients – “newbie” business owners and veteran business leaders alike.

Stop convincing yourself that they are just not smart enough. You can’t possibly know everything, so don’t even try. All you need to do is recognize what you don’t know.. and fill in the gaps along the way.

Dan Scott, one of our readers, put’s it in perspective – “Often we keep acquiring more information so we can put off pulling the trigger… at some point, you’ve got sufficient information and should just act.”

I agree- good point Dan.

Think about it:

You don’t need to memorize an entire dictionary in order to enjoy a good book. If you don’t understand a new word, simply look it up. It’s that easy.

You just have to trust yourself – and your brain. After all, even Albert Einstein couldn’t remember his own telephone number. He reasoned, quite accurately, that he didn’t need to memorize his phone number because he knew where to find it in the phone book.

Einstein didn’t question his knowledge, even for little things like remembering a phone number. You shouldn’t either.

Knowing how to access the information you need is more important than the information itself. Remember that – it will become more and more important.

Here’s a puzzling question I hear a lot, (it’s funny when you say it out loud): How do I know that I’ll know what I need to know, when I need to know it?

These type of questions don’t lead to solutions; they just heighten our anxieties and pick at the scab of uncertainty that irritates us all.

“What if I can’t keep up with my competitors?”

“What if I don’t buy every business book, read every e-mail, and scan every RSS feed?”

“What if I miss the one bit of information that could truly set my business on fire?”

“What if ??”

This type of paranoia freezes growth and opportunity. It also discourages risk-taking and leads to indecision, and ultimately, paralysis. This is no way to run a successful business.

Information anxiety plagues many people. But the great ones are able to sort through the clutter and get to the part that really matters – the information that leads you to take action.

Again, knowing how to access and interpret information is sometimes more important than the information itself.

Think about this example. What turns the lights on in your house? Simple answer: A light switch.

You don’t need to know about volts and amperes to turn on the lights. You just need the lights to work so you can see what is in front of you.

The ability to see what is in front of you: This is what so many of us seem to have lost.

Instead, we block our own view, and distort our business vision, with needless stacks of irrelevant information. The “stacks” don’t have to be physical. Even a virtual impediment is a blockade to creativity and productive thought.

Oh yeah, one more thing Don’t be afraid to make mistakes.

Let me share a secret …

If you’ve done anything at all – not just business – then you have valuable experiences locked inside you that are just waiting to be rediscovered.

You know what has worked and what hasn’t in certain situations. This will ALWAYS provide the best information you need to succeed. It is personal to you and it is timely: Two strong reasons why it’s more valuable to you than most information you’ll come across.

Most likely, no other business guru has ever shared this secret with you – because, if they did, it would be bad for business.

But I’m willing to do this for you because I believe you really must understand this. I’ve had some of the best mentors in the world – Jay Abraham, Michael Masterson, etc. – but even with that star-quality guidance, I needed something more.

The most important, impactful and relevant information I ever received that has helped me be successful has come directly from my own experiences – good and bad.

REMEMBER >> You are the best source of information for your business.

You know what works best and what doesn’t. You’ve thrown yourself into the fire and perhaps you’ve been burned by a few failed business decisions.

So what? That’s nothing to be ashamed of. This may be just what you need to assure success in the future.

Your experiences, your passions, your successes and failures, all are in play as you move forward in any business venture.

Don’t turn that pebble into a boulder by blocking your ability to move forward with confidence.

When I make a mistake, rebound and leverage it for future growth it inspires people around me to change their way of thinking. They are no longer timid with fear of failure. Instead, they are ready to pounce on opportunity, even if it is at risk of error.

While you may be tempted to ingest all sorts of information from outside sources, and many of these sources may prove remarkably helpful, the ultimate business decisions are made by you.

It is critical that you take control.

And no matter what, do not discount what you know already or make your own knowledge any less important than anyone else’s. It is your wisdom that has value because you are living with it.

Even if you are an information junkie… don’t let information anxiety turn your business into junk.

All the best,

Rich Schefren

Visit my blog for more on the attention age…

Article Source: Keyword Articles


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